Tradoodle is a traditional arts festival for young audiences in Co. Monaghan. Tradoodle is for school and family audiences and incorporates traditional music, song, dance, & storytelling.
The logo to highlight the cross-arts perspective of the festival.
It should bring an element of fun, lightness, child-friendliness, and curiosity to Traditional Arts.
The ‘doodle’ element of the name does in a way include the idea of ‘drawing’ but it shouldn't be the focus of the logo concept.
Starting with the festival and the arts it incorporates, I brainstormed ways to represent each art form individually and collectively. I moved on to the word itself, looking at the shape of letters, their relationship to each other, and how they might be used to represent the various arts. A sweep through internet searches and sources gave inspiration for a mood board of ideas and styles. An alphabet with blocky letters and black lines for legs and arms was the seed of the treatment of the logo.
The logo features a tin-whistle player, a storyteller scaring a harp-player, two Irish dancers, someone doodling and a singer. Using the counters within the closed letters to form eyes, gave personality, while arms, legs and props could be used to create a representation of each art form.