Design an identity for Fleadh Cheoil na Mumhan, an Irish traditional music festival to be held in Nenagh, Co. Tipperary in 2015. The Fleadh committee called for a design that would highlight aspects of the locality in an effort to position Nenagh as a gateway to both the mountains and Lough Derg amenities. The identity also needed to reference the traditional music of the locality.
The resulting identity combines several elements into a variety of applications. Nenagh Castle, Keeper Hill and Lough Derg are all encapsulated within an illustration, with the local fiddle tradition symbolised within the shape of the sky. The fiddle motif is then repeated in the main logo application.