The brief

The brief called for a logo that could represent the company’s internal Design Studio vision of ‘simplicity, connectivity and transformation’. The logo was to be produced in static and animated form for use across a variety of media.

The static logo
  • An outlined square, with a logotype using the company colours and typeface
  • Simple design to mirror the studio’s push to simplicity
  • The square represents the myriad canvases we design within from print to digital
The animated logo

Within the animated logo the other themes of the Studio's vision are played out:

  • A diagonal line connecting opposite corners represents connectivity between design and other groups
  • The folding and revealing symbolises the studio’s role in leveraging design thinking and UX to create user centred products
My role

I designed the logo and storyboarded the animated version which was then produced by our studio AV team